100Percent is a new eco-collective in Hong Kong that aims to bring together all the socially-conscious brands under one roof, so naturally we were a great fit.
The most difficult part to begin with was the concepting of how we could bring this concept together while keeping an elevated feel to the brand. After over five concepts and multiple revisions, we ended up with something extremely clean and elegant yet with some character and boldness.
evolution of multiple concepts
Over the lifecycle of the project, we went through multiple designs, many of which were hard to deviate away from. Somehow, when settling upon the final one for the client, I realised I personally liked the last iteration, so here I show them all in their stages.
finally, something with a story
While a simple design in itself, it is this simplicity that speaks most strongly to the bold ideas that 100Percent seeks to put forward. Some key elements that are featured in the branding kit as a full piece are:
- Graphic elements around ‘closing the loop’ for use online
- A ‘fingerprint-meets-tree’ type print for indicating socially-conscious individuality
- A unique and bold, bisexual colour palette that speaks to the youth and the elegant
- Multiple formats for using the brand assets in almost any environment
While the 100Percent team gets going on making the rest a reality, I’m once again proud to have played a small part in giving life to socially-conscious concepts.