During its life before the pandemic, Weesper was making waves in the Hong Kong recruitment scene by capitalising on how we all know the best hires get made: through personal referrals. I was honoured to be tasked with the entire user experience of the idea and executing on all the interface screens that needed to be developed.
The core deliverables were: a landing page to encourage and direct sign-ups for Candidates and Employers, an chatbot-based on-boarding sequence for candidates that was more fun and easier than a form, a simple Applicant Tracking System, and an entire sequence for hunting for and referring people to careers.
the BIG PICTURE
Weesper came to me as an idea with a select group of wireframes, which we then evolved over the course of several months into a full-fledged platform. Development began after the initial phase was complete and then tweaked through continuous development for the remaining phases to/past launch.
UX at its best
While this project was a behemoth that included so many aspects of design — from UX to illustrations to iconography to a chatbot script to animations — there are some key elements that I believe best showcase why it was slated to win.
- The chatbot on-boarding sequence is now more popular but at the time was a big first-mover and a huge risk; the dev team handled it well by using a tree-like script with multiple variations (written by me)
- Resulted in a jovial, enjoyable chatbot experience that allowed the Weesper platform to categorise potential users
- Design of 3 audience-specific landing pages with a cohesive brand, language, and tone throughout (included vast majority of copywriting as well)
- Custom sets of icons and illustrations, as well as W-specific animations and a heap of unique assets made Weesper a fundamentally professional yet usable platform
While Weesper has since shut it doors after the hiring bust of 2020-2021, the lessons learned remain usable in a number of other ventures (and indeed, I’ve since had two other clients working on a similar idea).
For those interested, I have a series of insights about how to best start in this kind of service – many of which aren’t yet executed successfully in the market.